If users don't recognize you when they are quickly scrolling through their feed then they may engage with you much less. It's for this reason that changing your 'logo' too regularly could have a negative effect on your account. If you think about it, how often do you actually read the names in your feed? Personally, I can recognize many of the accounts I follow by their tiny profile pictures alone. It's the first thing people see at the top of your profile and it's quite often what is used to identify an account. Your profile picture is in effect your logo. Be warned that you can only use 30 characters in this field so use them wisely. You can separate these keywords with a dash, special character, or emoji so it still looks presentable on screen. Obviously, you can't write a long list in this space but one or two short relevant keywords could really help your visibility on the platform.īy including 'Fine Art' into the name field I increased my searchability.įor us photographers, I think adding either our genre of photography or physical location after our actual name is the best way to take advantage of this field. If there is a particularly relevant keyword you'd like to be found by on Instagram then this field is where you should put it. Only the username and name field are used by the social network to generate search results. What many people don't know is how important this one field is on Instagram. Not to be confused with the the name field is unsurprisingly the place where you usually put your real name. I do appreciate that people with common names may have trouble with this but you'll just have to get a little creative in your approach. Personally, I think sticking to your birth name is a good approach as it's something you're less likely to grow out of and always looks professional.

If you have the same everywhere then you guarantee that if someone mentions you in a post you'll always be easy to be found.Ĭonsistency is the key when it comes to usernames so it's a good idea to try and get them to all match up. Many users quite often like to automate their social media accounts which means captions written on Instagram are usually transposed to the likes of Twitter and Facebook automatically.

Being consistent will help people to find you on the various social platforms you use. The name that you use on Instagram needs to be the same that you use elsewhere online. While I appreciate that many will think these issues are insignificant, I strongly believe that every single element of your profile should be pulling in the same positive direction. Things like the choice of username, the use of poor quality profile pictures, or the excessive use of hashtags and emojis are just a few cardinal sins that I see on a regular basis.

There are so many great photographers on Instagram that let themselves down with the management of their accounts.

Dinosaur text art copy paste